The Challenge
A nonprofit coalition dedicated to preventing substance misuse and promoting safer communities needed to raise awareness of underage drinking prevention, responsible alcohol use, and local substance misuse resources.
With grant-funded campaigns spanning multiple counties, the organization needed to reach diverse audiences across urban and rural communities, communicate important public safety messages, and establish itself as a trusted resource for families and residents.
The Strategy
AdBridge developed an integrated public awareness strategy combining targeted digital advertising with traditional media to maximize community reach and reinforce key messages.
Digital campaigns included paid social media, Google Ads, geofencing, and streaming audio. Using location-based targeting, we reached relevant audiences near alcohol retailers, convenience stores, bars, and other strategic locations to deliver timely, geographically relevant messaging.
To extend the campaign beyond digital channels, AdBridge coordinated billboard, radio, television, and magazine placements. As the coalition’s advertising partner, we managed media coordination and campaign execution across multiple platforms, ensuring consistent messaging and a cohesive presence throughout the region.
The Results
The integrated campaign expanded the coalition’s media reach across multiple counties, connecting with both urban and rural audiences.
Targeted digital campaigns generated strong click-through rates and drove engagement with the organization’s website, while social media helped increase awareness of local ordinances and community safety initiatives.
Through consistent messaging across digital and traditional media, AdBridge helped strengthen the coalition’s visibility and establish its role as a valuable, trusted resource for the communities it serves.
