The Challenge
A county health and human services department needed to reach residents across the county with important public service announcements, prevention messages, and educational resources. Campaigns covered a broad range of community health priorities, including opioid awareness, vaccination and disease education, vaping prevention, child safety, family planning, substance misuse prevention, and mental health crisis resources.
The challenge was to make these messages visible, relevant, and accessible to diverse audiences across the community.
The Strategy
AdBridge developed customized, multi-channel digital advertising strategies tailored to the objectives of each campaign.
Our approach combined paid social media, geofencing, native advertising, and keyword and audience retargeting. Social, native, and location-based ads extended the reach of public service messages, delivering educational content, helpful tips, and community resources across digital channels. Keyword retargeting helped connect residents searching for relevant information with the appropriate campaign resources.
By adapting the media strategy to each initiative, AdBridge helped the department communicate a wide range of public health messages while maximizing campaign visibility and audience engagement.
