The Challenge
A nonprofit organization serving its community through mental health services, substance use disorder treatment, crisis intervention, and prevention programs needed to increase awareness of critical public health initiatives.
With grant-funded campaigns targeting diverse demographics across urban and rural communities, the organization needed a strategic advertising partner capable of reaching specific audiences, maximizing campaign visibility, and communicating important messages that encourage safer, healthier choices.
The Strategy
AdBridge developed and executed integrated public awareness campaigns tailored to each initiative’s objectives, target audience, and geographic reach.
Digital strategies included Google Ads, paid social media, geofencing, digital out-of-home advertising, and streaming audio. We complemented these efforts with traditional media placements across billboards, radio, television, and magazines to extend reach and reinforce key messages across multiple touchpoints.
Campaigns supported initiatives such as medication safety, substance use prevention, and the 988 Mental Health Crisis Lifeline. Comprehensive reporting allowed the organization to evaluate campaign performance, understand audience engagement, and identify opportunities to optimize reach and effectiveness across both urban and rural communities.
The Results
AdBridge delivered broad community reach and strong digital engagement while helping the organization evaluate the real-world impact of its public awareness initiatives.
One standout campaign focused on safe medication storage and disposal. Over a two-year period, community surveys across a three-county region showed:
- 18% increase in residents reporting safe medication storage.
- 23% increase in residents reporting safe medication disposal.
- 16% increase in residents reporting both safe storage and safe disposal practices.
These findings demonstrate the potential for strategically targeted advertising to support meaningful public health outcomes, extending campaign measurement beyond impressions and clicks.
