Who: Non-profit organization that provides services and education to promote healthier lives and safer communities; particularly bringing awareness to keeping youth safe from drugs and alcohol and providing substance misuse resources.
Challenge: The client receives grants to promote key messages surrounding underage drinking, safe drinking, and substance misuse to the community. The goal is to target various demographics and locations, and create top of mind awareness for youth safety, as well as brand the organization as a community resource.
Solution: Based on a public service announcement style campaign, AdBridge deployed a variety of digital tactics to include social media ads, geofencing, Google Ads, and streaming audio. From targeting specific locations such as alcohol stores, convenient stores, and bars, to serving as a digital billboard, the exposure across multiple platforms allowed us to reach citizens in an effective way. In addition, AdBridge serves as a full-service advertising agency for the client, and scheduled strategic billboard placements, radio ads, TV ads, and magazine ads to increase the campaign footprint.
Result: All tactics worked in harmony and created a memorable campaign across multiple counties. The client achieved excellent click through rates to their website, and created a buzz on social media as they educated the public on local ordinances. The client was able to reach both city and rural communities and has branded themselves as a valuable and trusted resource for citizens.
