Who: An environmental service company specializing in pond and lake maintenance, and stormwater management.
Challenge: Operating in multiple markets throughout the United States, and offering a variety of stormwater and pond management services, the client was looking for a way to effectively target various local communities and grow their customer base for large projects and monthly maintenance contracts.
Solution: With the variety of markets that the client was looking to target, and regional differences between them, AdBridge crafted a separate campaign for each market. We deployed a two-prong approach, utilizing Google Ads and Geofencing. Google Ads placed the client at the top of search results for potential customers searching relevant keyword phrases related to their services. Geofencing enabled us to target HOA management companies, decision makers, corporations, as well as stormwater and environmental conferences that the client wanted to have a presence at.
Result: Over the course of working together, the client’s increase in sales has supported personnel and production growth, increased leads substantially, seen sales multiply 2x-3x year over year, and continually achieved a return on investment between 3,500%-4,000%.
