One of the most effective advertising tools available, Google Ads displays your ad to potential consumers who are searching for a product or service that you offer. Based on a pay-per-click model, Google Ads enable us to drive high quality traffic to your website, increase phone calls, and/or boost in-store visits. This is a highly targeted strategy that puts your business in front of clients actively searching for your product or service.
SERVICES
Google Ads
Geofencing
Digitally target addresses that your consumer may visit, such as stores, events, venues, and competitor’s locations. When a consumer enters the geofenced area with a mobile device (with their location services turned on) we capture their device and they become eligible to receive your display ad. If you have a brick and mortar location, we can also track conversions if someone received your ad in a geofenced location and then visited your location.
Social Media Advertising
Your consumers are on social media, so you should be too. Social advertising is a impactful and effective way to connect with new and existing consumers. Serving as a branding iron, social ads help to build brand awareness, consideration, engagement, and conversion.
Website & CRM Retargeting
With website retargeting, you can continually target a potential consumer after they leave your website. CRM retargeting uses first-party data to either target potential or current customers that you have in a CRM database, or to create a lookalike audience from your client data.
Keyword Search Retargeting
A great upper funnel strategy, keyword search retargeting captures a consumers online search behavior through keyword phrases on search engines and online toolbars, and allows you to target them with your display ad.
Streaming TV Advertising
Reach the continually growing segment of consumers who have cut the cord. Achieve the impact of traditional TV commercials, but with a targeted audience and much more measurability. Access inventory for both short and long form content, as well as pre-roll, mid-roll, and post-roll ads.
Streaming Audio Advertising
Want to reach the growing population who stream their audio? Target your ideal consumer by placing your audio commercial in podcasts, digital radio, and music streaming services such as Spotify, Pandora, SoundCloud, Tune In, and more.
YouTube Advertising
Leverage the second largest search engine to reach a pre-qualified audience who may be interested in your product or services. With more and more people consuming content on YouTube, an ad strategy on this platform allows you to target your ads based on location, interests, related videos, and more.
Native Ads
Achieve high engagement with your target audience by placing ads that take on the look and feel of the content they are consuming.
Digital Out Of Home
Be front and center on public digital screens, which include outdoor screens such as billboards, urban panels, golf cart and gas pump screens, as well as indoor screens such as those found in gyms, shopping malls, airports, and office buildings.Â