Who: Franchise restaurant chain in multiple states offering delivery, catering, and dine-in.
Challenge: Refresh the restaurant with a new voice, new imagery, and consistent brand across all franchises, while still allowing for individuality on a local level.
Solution: AdBridge took over organic social media posting on the corporate level, which was automatically fed to each franchise location’s social pages. AdBridge also coordinated a paid social media campaign both on the corporate level and local franchise level to boost brand awareness, app downloads, online orders and catering customers.
Result: The brand assumed a fresh look and feel, and a consistent voice across all restaurants. Regular posting organically grew the restaurants following, while the advertising tactics proved an increase in sales across the board. The success of the restaurants has led to an increase in revenue and new franchise openings.
