Who: Quick Response Team (QRT) provide help to at-risk populations and opioid overdose survivors by connecting them to treatment and recovery services, providing family support, and educating the community.
Challenge: Educate the community about the confidential resources that are available for overdose survivors and their families, and share awareness to help reduce overdose cases in a high opioid crisis community.
Solution: Using a variety of awareness and education messaging, AdBridge deployed a strategy of social media ads and geofencing. These tactics allowed the QRT to target at-risk areas, as well as launch a social strategy that served as a digital billboard for available resources. Additionally the QRT held several in-person Naloxone trainings which were advertised across social media. All spaces were filled in the trainings.
Result: The campaigns were highly successful and produced strong engagement as well as both online and in-person traffic.
