Who: A musician product ecommerce retailer.
Challenge: This established client was looking to partner with a company to handle their digital advertising, increase sales of specific products, and further brand awareness in a competitive space and during a challenging economic climate.
Solution: The client had a previous Google Ads account that was being under utilized, so AdBridge exercised an account review and rebuild. AdBridge also optimized the Google Ads campaign to include YouTube ads, merchant center ads, Gmail ads, and display ads. In addition, AdBridge deployed a geofence and keyword retargeting campaign to target specific searches as well as consumers visiting music stores or music adjacent locations.
Result: The client continually sees a strong ROI each month, ranging between 650%-2,000%. Their website traffic and brand awareness, along with return on ad spend, have all increased due to direct impact from the targeted digital campaigns. The digital partnership has also allowed for a deep dive into all online activity, and has revealed increased organic optimization and conversion opportunities.
