Who: Individual franchise restaurants in the quick-service industry offering dine-in, drive-thru, catering and delivery.
Challenge: Develop local digital advertising strategies for individual franchise restaurants to increase traffic and sales, and loyal customer base, which staying consistent with corporate brand requirements.
Solution: AdBridge developed a multi-tactic strategy, customizable for each restaurant, that included a blend of Google Ads, geofencing, social ads, and targeted display ads to boost brand awareness, local traffic, app downloads, online orders and catering customers.
Result: Restaurants have seen significant increase in website traffic and phone calls, as well as in-restaurant traffic. The ability to pivot the messaging and tactics to stay current with seasonal changes and local influence has been crucial to the success of the campaigns.
