Who: Local tanning salon and boutique.
Challenge: Brand the salon as a local option, increase walk-ins as well as monthly memberships, and stand out from competitor chain tanning salons.
Solution: This small business tanning salon and boutique had all the right elements, they just needed the customers. With no previous advertising campaigns, we started their marketing journey with the most effective and immediate results tactic- Google Ads.
Result: From month one of launching the campaign, the salon saw a substantial uptick in phone calls, emails, and in-store traffic. The first month yielded 77 never-before-seen clients, while the second month produced the biggest revenue month in the history of the salon to date. Subsequent months have all produced fantastic growth, supporting a salon renovation and new equipment.
